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Design Deep Dive: L’appel du vide



The thinking and the feeling behind another one of our popular prints, “l’appel du vide”, a French phrase describing “the call of the void”. You’re on a ledge, high up. You look down, way down.

An impulse to leap rockets through you. But why now?



“El misterio es el elemento esencial en toda obra de arte.” / “Mystery is the essential element of every work of art.” according to Spanish film director Luis Buñuel



“The call of the void” is a mystery of psychological and philosophical urges towards self-destruction. A healthy but unexpected instinct to counter common sense with a spontaneous physical action.
The suggestive nature of the words, like the impulse, was just too much for us at Idioma to ignore. The sun beckoning, legs lifting skyward and the landscape far below. So we did what we do best, and made it into a design.



Idioma is obviously incapable of fathoming the riddles of our world. What we do know, however, is that life without them would be a rather dull experience.

We are, therefore, immensely proud of our impulses, mysterious and otherwise.

L’appel du vide: Is your head screwed on, or leading you on?


Available as a Fine Art Print and Unisex T-shirt.

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Plant a Seed - Covid-19


Now is the time. Plant a seed. Cultivate your mind, your garden and your soul. This design takes its inspiration from the Sanskrit word "Bhavana" meaning to Cultivate

We're following closely U.K Government advice to ensure the health and protection of our workforce in these difficult times. We're still open for business as usual, and when we're not shipping your orders we'll be planting seeds for the summer, and researching and designing for the future.   

Now is the time to stay strong, safe and positive. 

Seguro - Fuerte - Positivo

With love from all the Idioma Team.

Un abrazo x

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Design Deep Dive #3: Peace be the Journey

One of Idioma's first products was a t-shirt with the simple message, "Peace be the Journey". As our journey progresses, so do the designs that we release each year. This latest design dive looks at the latest concept to come out of Idioma HQ.

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